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Issue 029BenchmarkGovernanceRef 155

Ecommerce discovery: what should actually happen

Effective ecommerce discovery isn't just a pre-sales activity. It's a structured, continuous project phase that establishes a clear understanding of a client's business, technical landscape, and strategic objectives.

Neil Boughton· Technical Director
3 min readReviewed November 2024
"A structured, funded discovery phase is not a pre-sales activity, but an indispensable foundation for project success."
Written by
Neil Boughton, Technical Director at iWeb
Neil Boughton
Technical Director
29 years at iWeb

Neil leads platform architecture and integration strategy at iWeb. He has designed ERP and commerce integration patterns across manufacturing, wholesale and retail, and writes about operational resilience, release governance, observability, and the infrastructure decisions that determine whether large programmes stay stable under pressure. Bias toward durable, measurable systems over architectural theatre.

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