01 · Commercial understanding
We start with how the business actually operates — before recommending anything technical.
Most agencies position around design, development, features, certifications. The buyers we work with care about something else: operational fit, business-model alignment, internal capability, ownership boundaries, margin impact, total cost of ownership.
We won't recommend a platform until we understand the workflows, the customer types, the fulfilment, and the commercial constraints. Architecture follows operational reality — never the other way round.
And if a brief asks for complexity that won't pay back, we'll say so. Order-takers don't challenge bad decisions. We do.