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The Record · Issue 049

Notes from the operating record.

Numbered notes from the engineers, architects and operators who write the source. A regular editorial series, two notes per week. Not content marketing.

The Record is an operating archive. Earlier issues are being released progressively, so issue numbers begin partway through the sequence. Archive refs (REF 058, REPL/048) are internal serials, not publication numbers.

Notes now live
103 in the current register
Published
Two notes per week
Latest issue
Issue 049
Archive opens
Aug 2024
02 · Start with your challenge

Read by the problem you're trying to solve.

Notes are catalogued by category, but the more useful entry point is the brief on your desk. Pick a challenge to filter the feed below.

03 · The full record
Showing 30 of 103 notes now live · page 1 of 4
Issue 0485 notes
4 JUN — 30 JUN 2026
Issue 048Teardown · B2B Commerce

B2B punchout for Coupa, Ariba and Jaggaer: where the implementations actually differ

While cXML and OCI provide a common language for B2B punchout, major e-procurement platforms like Coupa, Ariba, and Jaggaer speak very different dialects. Here is where the implementations really differ.

Andrew··5 min read
Issue 048Position · Adobe Commerce

When to keep Magento 2 past end-of-life: a defensible position, not a default one

Staying on an end-of-life Magento 2 is usually a high-risk error. But in rare cases, like a major acquisition or critical ERP migration, it can be a deliberate strategic choice if managed with extreme prejudice and a fixed deadline.

Neil··5 min read
Issue 048Briefing · Governance

SEO for builders merchants: branch pages, product hubs and the site architecture that ranks

Standard SEO fails for builders merchants. To rank, your site architecture must prioritise hyper-local branch pages for local intent and product hubs for system-based searches.

Ian··5 min read
Issue 048Field Note · Rescue

What a senior engineer actually does in the first 48 hours of a rescue project

The first 48 hours of a rescue are forensic, not creative. The principal engineer's job is access, containment, replication, and one defensible document by the end of day two.

Andrew··4 min read
Issue 048Field Note · B2B Commerce

Builders merchants on mobile: what site search has to do that nobody talks about

On-site search for a builders' merchant needs to act as a precision tool, not a discovery engine. It must parse complex trade vernacular to succeed, a challenge most platforms are not built for.

Heddwyn··5 min read
Issue 0478 notes
5 MAY — 28 MAY 2026
Issue 047Benchmark · Replatforming

How to budget a Magento to Adobe Commerce migration in 2026

Budgeting an Adobe Commerce migration on the old Magento spreadsheet is the single most reliable way to underprice it. Here is the model that actually survives contact with the build.

Tom··4 min read
Issue 047Field Note · AI for Commerce

AI for B2B ecommerce: where to start safely

Integrating AI into B2B ecommerce requires a structured approach to data, security, and measurable outcomes. Identify low-risk, high-value applications first.

Heddwyn··4 min read
Issue 047Teardown · Replatforming

Replatforming without a freeze: the dual-write pattern that makes it possible

Conventional wisdom dictates a lengthy code freeze for any major replatform. We argue this is a costly mistake. This article explains the dual-write pattern, a strategy that keeps old and new systems in sync, eliminating the need for a freeze.

Neil··6 min read
Issue 047Position · AI for Commerce

Why agentic checkout pilots fail in B2B and what the second attempt should fix

Agentic checkout in B2B is failing at the pilot stage for predictable reasons. The second attempt has to start from a different premise about the buyer.

Heddwyn··4 min read
Issue 047Briefing · Product Data

Ecommerce taxonomy strategy for complex B2B catalogues

A well-structured taxonomy is critical for B2B ecommerce, enabling efficient product discovery and improved conversions within complex catalogues.

Ricki··4 min read
Issue 047Teardown · B2B Commerce

Punchout in 2026: what cXML still gets right and where OCI breaks

A practitioner view of cXML and OCI in 2026: where the verbosity of cXML earns its keep, where OCI breaks in production, and how to plan a punchout integration that survives audit.

Tom··4 min read
Issue 047Benchmark · Performance

A 200ms search budget for storefronts: how we hit it on Adobe Commerce

Hitting a 200ms search budget on Adobe Commerce is an architecture problem, not a hardware problem. The choices that get you there, in the order they matter.

Andrew··4 min read
Issue 047Briefing · AI for Commerce

Product data quality is the AI commerce question, not the model

AI in commerce is a data project with a model on top. The model is the easy part. The product data is the part that decides whether any of it works.

Ricki··4 min read
Issue 0469 notes
1 APR — 30 APR 2026
Issue 046Field Note · B2B Commerce

Why your trade buyers do not use the mobile site (and the three fixes that recover the revenue)

B2B mobile use is low because most B2B mobile sites are unfit for the work the buyer is trying to do. Three changes that recover the revenue without a redesign.

Nick··4 min read
Issue 046Field Note · B2B Commerce

Trade-account checkout: the UX patterns that move B2B revenue

Trade-account checkout earns its revenue from the details that B2C playbooks ignore: job references, cost centres, approval chains and the parts of the order that are not the payment.

Jack··4 min read
Issue 046Benchmark · Governance

The real cost of a release freeze, calculated honestly

The release freeze is the most under-priced line item in most enterprise programmes. A practitioner method for putting a real number on it.

Neil··4 min read
Issue 046Briefing · Replatforming

Why PIM should often come before the ecommerce rebuild

Addressing Product Information Management (PIM) before an ecommerce replatforming project mitigates risk, improves data quality, and can accelerate time-to-market.

Neil··4 min read
Issue 046Teardown · Integrations

ERP-led pricing in B2B commerce: SAP, Microsoft Dynamics and the integration patterns that survive

Synchronous pricing calls to the ERP are the most common avoidable failure in B2B commerce. The integration patterns that survive at scale decouple the storefront from the back office.

Neil··4 min read
Issue 046Benchmark · B2B Commerce

SAP Business One ecommerce integration for B2B companies

Integrating SAP Business One with ecommerce for B2B requires strategic planning, covering data flow, order processing, and customer account management.

Nick··4 min read
Issue 046Position · Rescue

Why most rescue projects are actually replatforms in disguise

A rescue is a diagnosis, not a fix. The honest version of that diagnosis is often a replatform on a shorter timeline than the business expected.

Ian··4 min read
Issue 046Position · B2B Commerce

Adobe Commerce vs Shopify Plus when the deciding factor is trade-account credit

For trade-led businesses, the platform decision is a credit and reconciliation decision. We look at where Adobe Commerce and Shopify Plus actually break under that load.

Heddwyn··4 min read
Issue 046Benchmark · Replatforming

How to plan a replatform off Magento 2 without a four-week release freeze

A long pre-launch freeze concentrates risk rather than reducing it. A continuous-migration approach keeps the business shipping and turns launch into the smallest event of the project.

Andrew··4 min read
Issue 0455 notes
4 MAR — 31 MAR 2026
Issue 045Benchmark · Adobe Commerce

Why Magento support retainers fail when there is no roadmap

Magento support retainers often fail without a clear roadmap, turning into reactive cost centres that hinder strategic progress and stability.

Andrew··5 min read
Issue 045Position · Governance

Ecommerce technical discovery: what should be checked early

Proactive technical discovery is key in ecommerce projects, moving beyond functional requirements to scrutinise system architecture, integrations, and data fidelity.

Neil··3 min read
Issue 045Briefing · Adobe Commerce

Magento 2 end-of-life: the migration paths that survive contact with reality

Magento 2 EOL is not a single deadline. It is a sequence of architectural decisions that have to survive ERP, trade accounts and a finance team that is no longer interested in heroics.

Tom··4 min read
Issue 045Field Note · Adobe Commerce

How to make Adobe Commerce easier to maintain

Maintaining an Adobe Commerce platform effectively requires strategic development and operational practices. We cover technical debt, performance, and stability.

Tom··4 min read
Issue 045Position · B2B Commerce

Magento support for B2B merchants: what to prioritise

Effective support for B2B merchants on Adobe Commerce requires strategic prioritisation to ensure operational continuity, functional evolution, and cost efficiency.

Nick··4 min read
The briefing · regular

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Sent on the last Thursday of the month. The most useful five notes from the previous four weeks, written by the operators, architects, engineers and commercial leads running the work.
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