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Issue 045PositionB2B CommerceRef 140

Magento support for B2B merchants: what to prioritise

For B2B merchants on Adobe Commerce, effective support is not merely about fixing errors; it's about strategic alignment with operational goals. Prioritisation must navigate the nuances of system stability, functional evolution, and cost efficiency, directly impacting trade continuity and customer satisfaction.

Nick Pinson· Managing Director
4 min readReviewed March 2026
"Prioritisation in B2B Adobe Commerce support means balancing immediate operational needs with strategic long-term development."
Written by
Nick Pinson, Managing Director at iWeb
Nick Pinson
Managing Director
31 years at iWeb

Nick co-founded iWeb and leads long-running digital commerce programmes across retail, manufacturing and B2B organisations. He writes about steering committees, operational risk, mobile trade revenue, and the decisions that quietly derail transformation programmes before launch day arrives. Interested in governance, continuity, and the commercial realities behind large-scale digital delivery.

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