Skip to main content
Talk to an expert
Issue 047BriefingProduct DataRef 145

Ecommerce taxonomy strategy for complex B2B catalogues

For B2B merchants with intricate product ranges, an effective ecommerce taxonomy is foundational. It structures product discovery, guiding users efficiently through vast catalogues to find specific items, variants, and compatible accessories.

Ricki Larkin· AI Solutions Specialist
4 min readReviewed May 2026
"A robust ecommerce taxonomy is not merely a convenience; it is a critical enabler of efficient product discovery and reduced support overheads."
Written by
Ricki Larkin, AI Solutions Specialist at iWeb
Ricki Larkin
AI Solutions Specialist
8 years at iWeb

Ricki leads AI implementation across commerce, content and operational workflows at iWeb. He writes about agentic commerce, AI-assisted product enrichment, retrieval quality, governance, and the commercial difference between AI demonstrations and AI systems that survive production use. Consistently focused on practical AI applications with measurable operational payoff.

Next in this thread

Operational notes worth reading next.

All notes in The Record →
Issue 043Position · Product Data

The hidden cost of letting product data stay messy

Poor product data introduces inefficiencies across commerce operations, eroding profitability. We examine the true costs and pathways to resolution.

Heddwyn··4 min read
Issue 043Briefing · Product Data

Why most B2B ecommerce projects are actually data projects

Most B2B ecommerce projects are data challenges in disguise. Success hinges on robust data integration, not just frontend features. Prioritise data strategy.

Heddwyn··5 min read
Issue 039Teardown · Product Data

The danger of designing around perfect product data

Designing commerce platforms around the assumption of perfect product data creates technical debt and operational issues. Build for reality, not an ideal state.

Heddwyn··4 min read
The briefing · regular

A regular round-up of new notes.
No content marketing.

Sent on the last Thursday of the month. The most useful five notes from the previous four weeks, written by the operators, architects, engineers and commercial leads running the work.
Next step

Take this conversation private.

If this note matches the brief on your desk, the version we'd write for your platform, sector and trade-account model is the work itself. Send a short brief and a senior lead replies inside 48 hours.
Talk to an expertBack to The Record →