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Issue 031BenchmarkGovernanceRef 156

Ecommerce requirements gathering without creating a monster

Effective requirements gathering for ecommerce projects means balancing detail with agility. Over-specifying can create unwieldy, expensive solutions that struggle to adapt to market changes. Under-specifying leads to ambiguity, rework, and project failure.

Ian Gordon· Business Development Director
4 min readReviewed January 2025
"The most effective requirements define what to build with enough detail to guide, but enough flexibility to adapt."
Written by
Ian Gordon, Business Development Director at iWeb
Ian Gordon
Business Development Director
31 years at iWeb

Ian co-founded iWeb and leads commercial strategy across enterprise commerce programmes. He writes the notes on rescue engagements, procurement failure, platform selection politics, and the point where a transformation programme becomes an operating-model problem instead of a technology one. Focused on commercial clarity, realistic delivery economics, and the gap between what procurement asks for and what the business actually needs.

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