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Issue 027BenchmarkGovernanceRef 147

The honest version of ecommerce discovery

Ecommerce discovery is not a procurement exercise; it is an investigation. Its value lies in clarity, risk reduction, and establishing a practical path forward, not in securing a low initial quote.

Tom Williams· Head of Development
4 min readReviewed September 2024
"Discovery is an investment in understanding and alignment, not a free quoting exercise."
Written by
Tom Williams, Head of Development at iWeb
Tom Williams
Head of Development
10 years at iWeb

Tom heads the development team at iWeb and leads the data practice across PIM, search relevance, product data and operational commerce systems. He writes about migration economics, punchout, catalogue structure, order-management complexity, and the product-data decisions that quietly shape platform performance long before launch. Particularly focused on B2B operational reality and AI-ready commerce data.

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