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Issue 034PositionGovernanceRef 102

In conversation with a head of ecommerce, twelve months after replatforming

Navigating the post-replatforming landscape demands a nuanced understanding of ongoing operational challenges and strategic oversight. We spoke with a seasoned Head of Ecommerce twelve months after their Adobe Commerce replatforming project to distil key lessons.

Andrew Pemberton· Development Director
4 min readReviewed April 2025
"The replatforming wasn't just about replacing infrastructure; it was about laying the groundwork for strategic e-commerce growth."
Written by
Andrew Pemberton, Development Director at iWeb
Andrew Pemberton
Development Director
19 years at iWeb

Andrew leads the development practice at iWeb and owns the delivery runbooks behind large commerce migrations. He writes about release governance, deployment sequencing, parallel-run strategy, and the engineering decisions that reduce operational risk during complex transformation programmes. Focused on stable delivery, observable systems, and migration approaches that avoid unnecessary disruption to trading.

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