Notes from the operating record.
Numbered notes from the engineers, architects and operators who write the source. A regular editorial series, two notes per week. Not content marketing.
The Record is an operating archive. Earlier issues are being released progressively, so issue numbers begin partway through the sequence. Archive refs (REF 058, REPL/048) are internal serials, not publication numbers.
Read by the problem you're trying to solve.
Notes are catalogued by category, but the more useful entry point is the brief on your desk. Pick a challenge to filter the feed below.
How to budget a Magento to Adobe Commerce migration in 2026
Budgeting an Adobe Commerce migration on the old Magento spreadsheet is the single most reliable way to underprice it. Here is the model that actually survives contact with the build.
Replatforming without a freeze: the dual-write pattern that makes it possible
Conventional wisdom dictates a lengthy code freeze for any major replatform. We argue this is a costly mistake. This article explains the dual-write pattern, a strategy that keeps old and new systems in sync, eliminating the need for a freeze.
Why PIM should often come before the ecommerce rebuild
Addressing Product Information Management (PIM) before an ecommerce replatforming project mitigates risk, improves data quality, and can accelerate time-to-market.
Why most rescue projects are actually replatforms in disguise
A rescue is a diagnosis, not a fix. The honest version of that diagnosis is often a replatform on a shorter timeline than the business expected.
How to plan a replatform off Magento 2 without a four-week release freeze
A long pre-launch freeze concentrates risk rather than reducing it. A continuous-migration approach keeps the business shipping and turns launch into the smallest event of the project.
Launch weekend: the runbook items most teams discover too late
Launch weekend runbooks frequently miss critical operational items that only become apparent during go-live. Prioritise these often-overlooked elements.
In conversation with a head of ecommerce, twelve months after replatforming
A Head of Ecommerce discusses the operational realities and lessons learned a year after a significant Adobe Commerce replatforming project, offering practical insights.
Storefront design systems that survive three replatforms: the tokens we never throw away
Core design tokens are the enduring components of a storefront's identity. We discuss how to define and implement them for multi-platform longevity.
The difference between a website rescue and a website rebuild
A website rescue aims to stabilise and improve an existing platform. A rebuild replaces it entirely. Defining the boundary dictates approach and outcome.