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Issue 028Field NoteReplatformingRef 109

Replatforming without pausing trade: what actually matters

Replatforming while maintaining live operations demands a precise strategy. Success hinges on rigorous planning, testing, and a deep understanding of migration interdependencies.

Ian Gordon· Business Development Director
4 min readReviewed October 2024
"Minimising disruption during replatforming requires an engineering-led approach, focusing on data consistency, robust integrations, and a well-orchestrated deployment strategy."
Written by
Ian Gordon, Business Development Director at iWeb
Ian Gordon
Business Development Director
31 years at iWeb

Ian co-founded iWeb and leads commercial strategy across enterprise commerce programmes. He writes the notes on rescue engagements, procurement failure, platform selection politics, and the point where a transformation programme becomes an operating-model problem instead of a technology one. Focused on commercial clarity, realistic delivery economics, and the gap between what procurement asks for and what the business actually needs.

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Issue 047Benchmark · Replatforming

How to budget a Magento to Adobe Commerce migration in 2026

Budgeting an Adobe Commerce migration on the old Magento spreadsheet is the single most reliable way to underprice it. Here is the model that actually survives contact with the build.

Tom··4 min read
Issue 047Teardown · Replatforming

Replatforming without a freeze: the dual-write pattern that makes it possible

Conventional wisdom dictates a lengthy code freeze for any major replatform. We argue this is a costly mistake. This article explains the dual-write pattern, a strategy that keeps old and new systems in sync, eliminating the need for a freeze.

Neil··6 min read
Issue 046Briefing · Replatforming

Why PIM should often come before the ecommerce rebuild

Addressing Product Information Management (PIM) before an ecommerce replatforming project mitigates risk, improves data quality, and can accelerate time-to-market.

Neil··4 min read
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