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Issue 035TeardownGovernanceRef 122

The platform is rarely the first problem

Organisations often attribute problems to their commerce platform. Our experience shows the issue lies almost always with process, people, or data, not the technology itself.

Tom Williams· Head of Development
4 min readReviewed May 2025
"Organisations often attribute problems to their commerce platform, but issues almost invariably stem from deficiencies in process, misaligned people, or poor data quality."
Written by
Tom Williams, Head of Development at iWeb
Tom Williams
Head of Development
10 years at iWeb

Tom heads the development team at iWeb and leads the data practice across PIM, search relevance, product data and operational commerce systems. He writes about migration economics, punchout, catalogue structure, order-management complexity, and the product-data decisions that quietly shape platform performance long before launch. Particularly focused on B2B operational reality and AI-ready commerce data.

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