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Relewise integration for ecommerce search and discovery

Search indices that stay fresh, governed and transparent. iWeb integrates Relewise into your search estate with clear facet ownership, catalogue feed monitoring and merchandising rule governance that keeps results relevant and index staleness visible. Works with Adobe Commerce, Magento Open Source, Shopify Plus, BigCommerce and other storefronts.

Also searched as: search integration, merchandising connector, app, extension.

RelewiseiWeb integration layeryour storefront
Works with - Adobe Commerce · Magento Open Source · Shopify Plus · BigCommerce · Other storefronts
01 · What you get

What a Relewise integration gives you.

Facet and attribute governance

Merchandisers and PIM teams know which attributes are indexed, how facets are weighted, and who owns synonym definitions. Changes propagate predictably from PIM through the search index.

Relevance at scale

Search results adapt to intent, seasonality and channel context without requiring storefront code changes. Ranking rules can be versioned and A/B tested independently of product content.

Zero-results observability

When a query returns no matches, merchandisers see the event and can route to a category, apply a synonym or redirect before customers abandon. Zero-results failures are tracked and owned.

Search performance clarity

Query latency, facet load times and index freshness are monitored continuously. Performance regressions and cardinality problems are detected before they impact conversion.

Multi-channel index alignment

Channel teams see which product attributes, images and readiness flags are indexed for each storefront, so content gaps and channel-specific facet readiness are visible before go-live.

02 · When it's worth it

Where a Relewise integration earns its place.

If two or more of these are true, the integration usually pays for itself quickly.

Index product catalogue feeds and refresh facet definitions when attributes change
Apply synonym dictionaries and ranking rules to shape search result ordering
Route zero-results queries to merchandising rules or fallback categories
Capture search events and clicks back to measure ranking performance and A/B outcomes
Sync channel-specific listing content and facet readiness to the search index
03 · The limits

Where off-the-shelf connectors fall short.

Vendor connectors are fine for simple cases. Here's where the real ones need more.

No inherent product governance model

Relewise does not enforce who maintains facet definitions, synonyms or ranking rules. Without clear ownership anchoring in your PIM or merchandise team, facet drift and rule conflicts emerge after launch.

Catalogue feed timing drift

Full and delta feeds from PIM or commerce must be scheduled and monitored explicitly. If a feed stalls or falls behind, the search index becomes stale relative to the source system, but Relewise does not surface the delay automatically.

No native fallback on outage

If Relewise becomes unavailable, the storefront must have a defined fallback (native search, simple alphabetic sort, or cached results). Relewise cannot revert to storefront search without explicit routing logic in your middleware.

Facet cardinality and performance tuning

Complex facet hierarchies and high-cardinality attributes slow search latency. Performance optimization requires manual facet pruning and attribute selection, which is separate from catalogue governance.

No real-time inventory sync

Stock availability updates must flow through scheduled catalogue feeds or a dedicated stock API call. Relewise does not natively track stock movements from WMS or ERP, so out-of-stock filtering lags live stock.

04 · The real work

Teams often discover mid-launch that no one owns facet definitions or synonym updates, and ranking rule conflicts emerge after merchandisers work in isolation.

05 · Where it sits

Where this integration sits in your estate.

Relewise holds the commercial record. The iWeb integration layer manages the rules, mappings, monitoring and exceptions. The commerce platform presents the customer-facing experience. The estate map helps agree ownership before anything is built.

Commerce platform agnostic. Connect Relewise across your entire technology stack.

System of record
Source / owner
Relewise
Real-time search index and merchandising engine
  • Facet definitions and hierarchy
  • Synonym dictionary and query expansion
  • Ranking rules and merchandising boosts
  • Zero-results routing and redirects
  • Query and click-through event collection
iWeb integration layer
Customer-facing commerce
Commerce platform
Adobe CommerceMagento Open SourceShopify PlusBigCommerceOther storefronts
  • Browse UX and search input rendering
  • Fallback search if Relewise is unavailable
  • Result display and facet rendering
  • Cart and checkout flows
  • Personalization rules above the search layer
Connected neighbours
Integration layer
PIM
Source of catalogue data, attributes and channel readiness; facet definitions reference PIM attribute schema.
Integration layer
ERP
Source of base pricing and stock flags; pricing updates flow to Relewise via scheduled feeds to support price-based filtering and ranking.
Integration layer
BI platform
Receives query and click events from Relewise for analytics, A/B testing and merchandising performance measurement.
Integration layer
Commerce platform
Renders search results and facets, manages fallback search routing, tracks conversion metrics tied to search sessions.
Integration layer
WMS
Source of stock movement data; stock flags flow back to Relewise via catalogue feeds to power stock-based filtering.
Two-way sync where relevant
06 · Surrounding systems

Systems this integration usually sits next to.

Examples, not a closed list. iWeb is platform-agnostic on both sides: we wire this integration into whatever ecommerce platform and surrounding systems your estate already runs.

Ecommerce platforms (examples)
  • Adobe Commerce
  • Magento Open Source
  • Shopify Plus
  • BigCommerce
  • Other storefronts
Surrounding systems (examples)
  • PIM (Salsify, Inriver, Syndigo)
  • ERP (Sage 200, SAP)
  • Pricing engine (QuickTax, Vertex)
  • BI platform (Looker, Tableau, Qlik)
  • OMS (Brightpearl, Shopify Plus)
  • WMS (Cin7, Fishbowl)
  • CRM platform (HubSpot, Klaviyo)
Not sure?

Not sure if this works with your stack?

Tell us what you’re using and what needs to connect. We’ll give you a straight view on what’s possible, what might be awkward, and the safest way to approach it.

07 · Data flows

The data flows we wire.

Each flow has a direction and an owner. We agree both before a line of code is written.

Into SEARCH INDEX & SEARCH
OUT OF SEARCH
Catalogue and attribute feeds: Product data, attributes, descriptions and images flow from PIM or commerce into Relewise on a defined schedule
Facet definitions, category taxonomy and variant grouping logic are mapped at integration time and refreshed when product governance rules change.
Pricing and channel readiness: Base and channel-specific pricing, stock flags and channel-readiness markers feed into the search index to power filtering and ranking
These may originate from ERP, PIM or commerce native pricing tables.
Merchandising rules and rankings: Relewise applies synonym mappings, boost/bury rules, facet ordering and zero-results redirects to shape what shoppers see
These rules are maintained in Relewise and version-controlled separately from the product catalogue.
Query events and click-through data: Search queries, result selections and clicks flow back to Relewise analytics and to your BI platform for performance monitoring, intent analysis and A/B test outcome measurement.
Merchandiser rule changes: When search merchandisers update synonyms, ranking boosts, facet weights or zero-results handling in Relewise, those changes take effect immediately without requiring a catalogue reindex.
08 · How we build it

How iWeb configures the integration around your business.

Same method on every integration. The decisions come before the code.

  1. 01
    Catalogue feed and index refresh architecture

    We design scheduled full and delta feeds from PIM into Relewise, versioning the feed schema and monitoring for staleness. We specify which attributes are indexed, facet cardinality limits and refresh frequencies aligned to your merchandising cycle.

  2. 02
    Facet and attribute governance model

    We map facet ownership to PIM teams, search merchandisers and channel stakeholders, ensuring facet definitions are reviewed and approved before they go live. We track facet schema changes as part of your product data governance.

  3. 03
    Synonym and ranking rule version control

    We establish a separate change process for merchandising rules (synonyms, boosts, zero-results redirects) tracked independently from catalogue releases. We enable A/B testing of rule changes without reindexing the catalogue.

  4. 04
    Fallback and graceful degradation

    We build middleware routing that falls back to storefront search or a simple sort if Relewise is unavailable, and we log the fallback trigger so you can monitor Relewise availability.

  5. 05
    Search monitoring and exception handling

    We instrument index staleness, query latency, zero-results rates and facet availability into your observability platform. We set up alerts for broken facets, stale indices and search performance regressions.

09 · Ownership

Who owns what.

The single most important table in any integration. One system owns each field; everything else reads it.

Data
Source / owner
Maintained by
Notes
DataCatalogue index source and attribute selection
Source / ownerPIM
Maintained byProduct and PIM teams
NotesCatalogue feed mapping is version-controlled and reviewed before each release; attribute selection is a governance decision, not Relewise customization.
DataFacet definitions and hierarchy
Source / ownerRelewise
Maintained bySearch merchandisers and category owners
NotesFacet schema is reviewed and approved by merchandisers before publication; changes require a facet governance review, not a catalogue reindex.
DataSynonym dictionary and query expansion
Source / ownerRelewise
Maintained bySearch merchandisers and product teams
NotesSynonyms are maintained separately from facets and version-controlled; changes propagate immediately to the search index without catalogue refresh.
DataRanking rules, boosts and zero-results handling
Source / ownerRelewise
Maintained byMerchandisers and search operations
NotesRules are changed and A/B tested independently of catalogue releases; ownership must be assigned to a named team or operations schedule.
DataSearch index freshness and cardinality
Source / ownerRelewise
Maintained bySearch operations and BI
NotesIndex staleness and facet performance are monitored continuously; performance budgets and alerting thresholds are owned by search operations.
DataQuery and click-through events
Source / ownerRelewise
Maintained byAnalytics and BI teams
NotesEvents are exported to BI platform and used for merchandising analytics, A/B testing and intent analysis; event schema governance is shared between search and BI.
DataSearch fallback and availability routing
Source / ownerCommerce platform
Maintained byCommerce operations and engineering
NotesFallback search logic is configured in storefront middleware; availability and failover are monitored as part of commerce platform resilience.
10 · Experienced integrator

Built this before

iWeb has integrated Relewise into multi-channel commerce estates and understands how search indices fit alongside PIM governance, ERP pricing, and merchandising operations. We know how to design catalogue feeds, manage facet ownership and keep index freshness visible.

We design catalogue feed schedules and delta-update logic that keep the search index in sync with your PIM and pricing systems.
We establish facet governance models so category owners and PIM teams have clear ownership of which attributes are indexed and how facets are weighted.
We build monitoring and exception handling that surface index staleness, broken facets and zero-results patterns before they impact customer conversion.
We implement fallback search logic and graceful degradation so your storefront remains browsable even if Relewise becomes unavailable.
We work with merchandising teams to version-control synonyms and ranking rules separately from catalogue releases, enabling continuous optimization.
11 · Before launch

What we test before launch.

Every one of these is rehearsed before a customer ever sees the integration.

Verify catalogue feed latency and compare indexed product count to PIM source to confirm data parity within acceptable staleness threshold.
Test facet rendering under low- and high-cardinality conditions and confirm search latency stays within your performance budget.
Confirm zero-results queries route to merchandising rules and that the fallback (category, synonym, redirect) surfaces correctly.
Validate search fallback to storefront native search when Relewise is unavailable and confirm fallback trigger is logged and visible to ops.
Run A/B test of a ranking rule change and verify that traffic splits correctly and metrics are measured independently of catalogue release.
Check that query and click events are exported to BI platform within SLA and that event schema matches analytics team requirements.
Confirm facet ownership governance is documented, facet review sign-off is recorded, and facet changes are version-controlled in your integration runbook.
12 · Failure points

Common risks and where they bite.

We name these on day one. A risk written down is a risk you can plan around.

Index staleness after feed failure

If a scheduled catalogue feed stalls silently, the search index drifts out of sync with your product master. Shoppers see outdated or removed products, and merchandisers are unaware until conversion drops.

Unowned facet and synonym drift

Without clear ownership of facet definitions and ranking rules, multiple teams update synonyms and boosts in isolation. Conflicts emerge, rules override each other, and facet behaviour becomes unpredictable.

Zero-results handling left unmanaged

If zero-results queries are not explicitly routed or logged, searches that return no matches are invisible to merchandisers. Intent signals are lost and opportunities to redirect or suggest alternatives go unmeasured.

Search unavailability breaking checkout flow

If the storefront browse experience depends entirely on Relewise and no fallback search is configured, an outage prevents customers from finding products even if the catalogue and pricing are available.

Facet cardinality explosion and latency

If all product attributes are indexed as facets without pruning, search latency climbs and facet load times degrade conversion. Performance tuning is deferred until the problem reaches customers.

Lost behavioural signals from search events

If query and click events are not reliably collected or exported, your BI platform and A/B testing tools receive incomplete intent data. Merchandising decisions are made on partial signals.

14 · Questions

Common questions about Relewise integrations.

Who owns the decision to index an attribute as a facet?

Facet decisions are owned jointly by category merchandisers, PIM teams and search operations. PIM defines which attributes are available, but search merchandisers choose which are indexed as facets based on shopper intent and conversion performance. This decision is reviewed as part of your facet governance cycle, not delegated to Relewise configuration alone.

How do we know when the search index is stale?

iWeb instruments index freshness monitoring that compares the timestamp of the last successful catalogue feed to the current time. Alerts fire when the index is older than your defined SLA (e.g. more than 2 hours stale). Staleness is also visible in your BI platform so merchandisers can check before a promotion launches.

What happens if Relewise is unavailable during checkout?

We build a fallback search mode into your storefront that routes to native platform search, alphabetic sort, or cached results. The fallback is transparent to shoppers but visible to operations via a fallback trigger log. This prevents checkout from breaking and gives you time to restore Relewise.

How do synonyms and ranking rules stay in sync with catalogue changes?

Synonyms and ranking rules are maintained independently from the catalogue in Relewise. Changes take effect immediately without requiring a reindex or catalogue feed. However, your teams must have a change governance process so that rule updates are tested and approved before going live.

Can we A/B test ranking rules without releasing new product data?

Yes. Relewise allows you to create multiple rule versions and route a percentage of traffic to each, measuring conversion, click-through and engagement separately. Rule A/B tests are independent of catalogue releases and can be run continuously to optimize merchandising.

What is a zero-results query and why should we care?

A zero-results query is a search that returns no matching products. These are intent signals that your catalogue or facets do not address. We set up logging and redirection rules so merchandisers can route zero-results to a category or apply a synonym before shoppers abandon. Without visibility, zero-results opportunities are lost.

How do channel-specific attributes and facets flow to the index?

Channel-specific attributes (e.g. marketplace readiness, channel pricing flags) are included in the catalogue feed with channel identifiers. Relewise creates channel-specific indices or facets based on these flags, so each channel sees only attributes it is ready to merchandise. This requires that your PIM tracks channel readiness for each attribute.

How often does the catalogue feed run and what triggers a refresh?

iWeb designs the feed schedule (e.g. full feed nightly, delta feed every 2 hours) based on your merchandising cycle and product change velocity. The schedule is owned by operations and monitored continuously. Manual refreshes can be triggered by PIM or ecommerce teams if urgent changes are needed.

What metrics should we track to measure search quality and relevance?

Key metrics include: search query volume, click-through rate by query, zero-results rate, facet usage, result abandonment, average time to purchase after search, and conversion rate by top queries. iWeb helps you define performance budgets and set up dashboards in your BI platform so merchandisers can optimize continuously.

How do we manage facet cardinality and search performance?

Facet cardinality (the number of unique values) directly impacts search latency. iWeb works with your search team to prune low-traffic facets and set cardinality limits per attribute. Performance budgets are defined and monitored; if facet load times exceed your SLA, we alert and trigger a review with merchandisers.

Can Relewise handle real-time stock availability filtering?

Relewise can filter by stock flags that are included in the catalogue feed (e.g. in-stock, low-stock, out-of-stock). However, real-time stock movements from your WMS must be fed back into the search index via scheduled catalogue refreshes or a dedicated stock API. Without continuous stock sync, stock filters will lag live inventory by the feed interval.

Who maintains the mapping between product attributes and search facets?

The attribute-to-facet mapping is a shared governance decision. PIM owns attribute definitions and channel readiness; search merchandisers own facet definitions and ordering. iWeb documents this mapping in your integration runbook and tracks changes as part of your product data governance.

How do we prevent synonym and ranking rule conflicts?

We establish a change governance process where synonyms and rules are reviewed by a named merchandiser or operations team before publication. Changes are versioned and can be rolled back if they cause unexpected regressions. We log all rule changes and monitor search performance metrics to detect conflicts automatically.

What data validation happens before the catalogue feed is indexed?

iWeb implements validation rules that check for required attributes, facet cardinality limits, image availability and channel readiness flags. Validation errors are logged separately from the index feed, so bad records can be rejected without blocking the entire index refresh.

Next step

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