Skip to main content
Talk to an expert
SectorHealth & wellness

Health and wellness ecommerce for regulated, subscription-led brands.

iWeb works with supplements, vitamins and health and wellness brands where regulated copy, batch traceability and practitioner channels shape every product page. Speed comes from clear ownership, not from removing the review.
600+
Commerce projects
40+
Engineers · on staff
31
Years · complex commerce
1995
Founded
Contents · 4 sections
  1. 01Common problems in health & wellness.
  2. 02Selected case studies.
  3. 03Questions we get asked.
  4. 04Where this fits in the wider estate.
01 · Common problems in health & wellness

What we typically see in health & wellness.

Health supplement ecommerce
Commerce builds tuned to supplements, vitamins and wellness operations. Direct experience on Adobe Commerce and Magento; the pattern applies on other commerce platforms where subscription and account tooling support it.
Subscription supplement ecommerce
Replenishment cadence, subscriber accounts and lifecycle messaging built into the platform, not bolted on.
Vitamins and supplements ecommerce
PIM-governed product data across consumer and practitioner storefronts with regulated claims.
Regulated claims workflows
Approval workflows for regulated copy with clear ownership between merchandising, compliance and editorial.
Practitioner versus consumer
Separate storefronts, pricing and content for practitioner accounts alongside the consumer site.
Batch and traceability
Batch, lot and expiry data surfaced where the operation requires it.
Cross-border compliance
Territory-specific product availability, claims and labelling rules surfaced honestly per storefront.
Loyalty and rewards
Points, tiers and member-only pricing integrated into the account and checkout, not bolted on as a side tool.
B2B / wholesale alongside D2C
Wholesale and retailer ordering on the same platform as the D2C storefront, with separate pricing and approvals.
Marketplace presence
Catalogue and stock syndicated to Amazon, Holland & Barrett and other wellness marketplaces from a single PIM source.
Expiry rotation and short-dated stock
Expiry-aware fulfilment, short-dated promotions and clear handling of withdrawn batches.
Accessibility, audit trails and payment rules
WCAG 2.2 AA built in rather than retrofitted, audit trails on regulated content changes, and payment rules (subscriptions, deposits, refunds, donation flows where relevant) that respect sensitive account flows.
02 · Selected case studies
03 · Questions we get asked

Common questions.

What makes health and wellness ecommerce operationally different?

Regulated copy, batch traceability, subscription replenishment and practitioner accounts. Speed comes from clear ownership of approvals, not from removing them.

How are regulated claims kept compliant on the storefront?

Through approval workflows in the PIM with clear ownership between merchandising, compliance and editorial. The storefront publishes what the workflow has signed off, nothing else.

Which commerce platforms are relevant for health and wellness?

iWeb health and wellness work has run mainly on Adobe Commerce and Magento. The operational pattern (subscription, practitioner storefronts, regulated copy) is platform-agnostic and applies on other commerce platforms where the subscription and account tooling support it.

Can the same catalogue serve consumers and practitioners?

Yes, with separate pricing, content and account-only catalogue rules per audience. Both views read from the same PIM source rather than diverging copies.

How is subscription replenishment kept honest?

Cadence, retries and dunning are modelled against the customer record and the payment provider. Failure paths are named, monitored and surfaced to support.

How is batch traceability handled in the catalogue?

In the PIM, with batch-level attributes and validation per channel. The storefront, marketplaces and sales tools read the same source rather than holding their own copies.

How is ERP usually involved in health and wellness ecommerce?

The ERP owns pricing, stock and accounts, including practitioner and subscription terms where they exist. The commerce platform reads from the ERP through a governed boundary.

Do you have proof in health and wellness?

iWeb has direct project experience in health and wellness brands. The work archive lists projects that are public; others can be walked through under NDA. iWeb does not claim a project it did not deliver.

How are practitioner-only catalogues and pricing controlled?

Through account-only catalogue rules and contracted pricing held in the ERP, with practitioner accounts gated at sign-up and approval. The same PIM source feeds both consumer and practitioner views.

Does iWeb only work in health and wellness?

No. Health and wellness is one sector among several. The same operational patterns apply in other regulated and subscription-led sectors.

Accreditations & assurance
Gold Commerce Partner
Specialised in Commerce & AI
ISO certified
27001 · 9001 · 42001
Cyber Essentials Plus
Independently verified security
WCAG 2.2 AA
Accessibility embedded by design
Employee-owned
The same team, long term
Next step

Working in health & wellness?

Send the brief. You'll get a written response from a senior expert on the platform, ERP and operational realities we'd look at first, not a pitch deck.
Talk to an expertor browse all sectors →