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SectorManufacturing & industrial

Manufacturing ecommerce that fits how procurement works.

iWeb works with manufacturers and industrial distributors whose ecommerce sits inside a longer procurement cycle that lives in the ERP. Technical product data, account hierarchies and predictable integration timing decide whether the order makes it to the floor.
600+
Commerce projects
40+
Engineers · on staff
31
Years · complex commerce
1995
Founded
Contents · 4 sections
  1. 01Common problems in manufacturing & industrial.
  2. 02Selected case studies.
  3. 03Questions we get asked.
  4. 04Where this fits in the wider estate.
01 · Common problems in manufacturing & industrial

What we typically see in manufacturing & industrial.

ERP timing and order ownership
Clear separation of order state between commerce and ERP, with locks, queues and observable handoffs.
Technical product data
Engineered attributes, supersessions and unit-of-measure rules governed in PIM, surfaced consistently in storefront, search and PDFs.
Quote-to-order workflows
B2B quoting, approvals and account hierarchies for distributors and OEM buyers.
Industrial product catalogue
Long-tail catalogues with strict supersession rules, regional variants and dealer / distributor pricing tiers.
B2B manufacturing ecommerce platform
Adobe Commerce B2B and Magento builds aligned to procurement workflows, not consumer retail.
ERP-integrated ecommerce for manufacturers
Integration patterns into Microsoft Dynamics 365 Business Central, SAP, Sage, Epicor and proprietary ERPs.
CAD, drawings and technical assets
CAD files, exploded diagrams and PDF datasheets attached to product and governed alongside attribute data.
After-sales spares and serials
Spares lookups by serial number, warranty registration and parts-finder UX for installed-base buyers.
Reseller and distributor pricing
Tiered pricing visibility for resellers, distributors and direct OEM buyers, with account-specific catalogues.
Stock across plants
Availability split across plants, sub-assembly stock and vendor-managed inventory, surfaced honestly to the buyer.
Compliance and export controls
Export-control flags, country-of-origin and certification status surfaced on the product and at checkout.
Product data governance and approvals
PIM ownership of technical attributes, supersessions and documentation, with approval workflows for engineering sign-off before product data reaches the storefront or distributor feeds.
02 · Selected case studies
03 · Questions we get asked

Common questions.

Can ecommerce work for industrial distributors with complex catalogues?

Yes. Technical catalogues with thousands of SKUs, specifications, downloads and fitment data are typical. The catalogue model is built deliberately so that search, navigation and integrations all benefit.

How do you handle technical product data and downloads?

Datasheets, drawings, certifications and technical attributes are held in the PIM and surfaced on the storefront, in search and in account-specific catalogues. Updates are workflow-driven rather than ad hoc.

Can ecommerce support account customers, quotes and tiered pricing?

Yes. Company accounts, buyer roles, tiered and contracted pricing, quoting and approvals are standard B2B patterns. Pricing rules live in the ERP and are respected at checkout.

How do ERP and PIM fit into a manufacturer or distributor stack?

The ERP owns pricing, stock and accounts. The PIM owns enriched product data, technical attributes and channel rules. The commerce platform reads from both and presents one coherent buying experience.

Can ecommerce work with custom or legacy ERPs in manufacturing?

Yes. Bespoke and proprietary ERPs are common in manufacturing. iWeb integrates with them through the surface that exists, with the integration contract written down and versioned.

How is seasonal or large-order demand handled in manufacturing and industrial distribution?

The platform is sized for peak order volume, not the average. Caching, asynchronous order posting and monitored queues into the ERP carry the load.

Which commerce platforms are relevant for manufacturers and distributors?

iWeb work in this sector has run mainly on Adobe Commerce and Magento, where the team has direct project evidence. The same operational pattern applies on other commerce platforms where the architecture supports technical catalogues and ERP-led pricing.

Do you have proof in manufacturing and industrial distribution?

iWeb has direct project experience in industrial distribution and technical product catalogues. The work archive lists projects that are public; others can be walked through under NDA. iWeb does not claim a project it did not deliver.

How does search work for technical catalogues in this sector?

Search is tuned for technical attributes, part numbers, fitment and account-specific SKUs. Tuning is informed by the query log rather than by assumptions.

Does iWeb only work with manufacturers and distributors?

No. Manufacturing and industrial distribution is one sector among several. The same operational patterns apply in other B2B and trade sectors where catalogue and ERP complexity are real.

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Employee-owned
The same team, long term
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