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Search for ecommerce that converts.

Search is the part of the storefront customers actually use. It matters when the catalogue is deep, the query mix is varied, or merchandising decisions move trading. This page covers where ecommerce search fits, what needs planning around relevance, synonyms and analytics, and how iWeb approaches search across complex ecommerce estates.
600+
Commerce projects
40+
Engineers · on staff
31
Years · systems behind commerce
1995
Founded
01 · Common problems and patterns

Common problems and patterns iWeb sees.

Relevance for B2B and trade queries
Trade SKUs, part numbers, manufacturer codes and operator vocabulary, ranked the way buyers expect.
Synonyms and operator language
Buyer terms differ from catalogue terms. Search rules and synonyms close that gap without rewriting product data.
Merchandising
Pinning, boosting and category overrides governed by merchandising, not buried in code.
Faceted navigation
Facets that mirror how the catalogue is shopped (size, certification, fitment), not a dump of every attribute.
Search analytics
Zero-result queries, low-CTR queries and conversion-by-query as a continuous tuning input, not a quarterly report.
Specialist engines where useful
Algolia, Elasticsearch and similar where native search runs out of headroom. The decision is justified, not assumed.
Autocomplete and suggest
Autocomplete tuned to buyer vocabulary, with category and product suggestions ranked by behaviour, not by alphabetical order.
Personalisation and recommendations
Recommendations and rerank rules that respect catalogue, margin and merchandising intent, not a generic "you may also like".
Indexing strategy
Indexing tied to PIM publish events and stock changes, so the index reflects what is actually buyable, not a stale snapshot.
Multi-language and multi-territory
Locale-aware indexing and ranking for territory storefronts, with translated synonyms and locale-specific merchandising.
Operational ownership
Merchandising, search engineering and analytics aligned as one operation, with a continuous tuning rhythm rather than annual relaunches.
Honest engine choice
Native commerce search where the catalogue and query mix support it; specialist engines (Algolia, Constructor.io) only where they earn their place. The trade-off is named, not assumed.
03 · Integration and operational context

How this system fits next to commerce, PIM and ERP.

Where this system lives in the estate
The integration boundary with commerce, PIM, ERP and operational systems named, versioned and observable, not implied by a connector setting.
Catalogue and PIM separation
Catalogue truth lives in PIM. This system reads from PIM rather than maintaining a parallel product record that drifts away from it.
ERP boundary and commercial data
ERP still owns price, stock and accounts. This system orchestrates around the ERP rather than replacing it; the boundary is the design decision.
Storefront and customer surface
How customers see the output of this system on the storefront (search, content, order state, payments) governed with the same rigour as the commerce platform itself.
Real-time vs scheduled sync
Read paths cached at the storefront boundary, writes posted through monitored queues, reference data refreshed on a defined cadence tuned to ERP and PIM load.
Multi-territory and locale handling
Locale-aware behaviour wired in early, not bolted on per project. Translation, currency and per-market rules belong inside the platform rather than the storefront.
Governance and editorial workflow
Approval, completeness and audit workflows that match how the merchant actually edits, releases and runs the estate day to day.
Operational telemetry
Throughput, failures, queue depth and reconciliation reports surfaced as visible signals with on-call ownership, not as silent backlog.
AI under governance
AI features (query understanding, attribute mining, recommendations) scoped to where they earn their place, with decision logs and override controls.
Long-term support and incident response
Releases, incidents and upgrades governed under the same operating model as the wider estate, with a written runbook the on-call team can act on.
Takeover and stabilisation
Inherited builds audited, stabilised and documented before any larger change. The first month on support is deliberately conservative on change.
Honest vendor independence
iWeb names the right tool for the brief rather than the closest partner badge. Decisions are written down with their trade-offs, not assumed.
04 · Questions we get asked

Questions we get asked.

What does ecommerce search and filtering cover?

On-site search, autocomplete, faceted filtering, category listings and merchandising. For trade and technical catalogues this also includes part numbers, fitment, technical attributes and account-specific catalogues.

Why does on-site search drift in trade and technical catalogues?

Catalogues grow faster than the attribute model. New product lines are added with inconsistent attributes, synonyms and units, and search relevance quietly degrades. The fix is upstream in the product data, not only in the search engine.

Can search be tuned for trade SKUs and part numbers?

Yes. Exact and partial part-number matching, fitment lookups, supplier codes and account-specific SKUs are all in scope. Tuning is informed by query logs, not assumptions.

Does search work for B2B and account-specific catalogues?

Yes. Account customers can be shown a catalogue scoped to what they are entitled to buy, with their own pricing and SKUs, and search restricted accordingly.

How do you measure whether search is working?

Zero-results rate, click position on top queries, conversion on search-driven sessions and exit rate from search pages. These are tracked over time, not measured once at launch.

When is dedicated search worth the integration?

When the catalogue is large or technical, the query log shows real demand the native engine cannot serve, or B2B account-specific catalogues need their own relevance. Smaller estates often run well on the native platform search.

When is on-platform search enough?

Small SKU bases with simple browsing, where the catalogue model is consistent and the query log does not show real friction. iWeb will say so rather than add a search engine the team has to support.

Which search providers does iWeb work with?

The decision is client-led. iWeb works with Algolia, Constructor and native commerce search, among others. The pattern is the same: attributes from PIM, pricing and stock from ERP, relevance tuned from query logs.

How does search connect to PIM and ERP?

PIM provides the attributes, media and channel rules that drive relevance. ERP provides pricing and stock for filtering and ranking signals. The search index reads from both rather than holding its own copies.

Can iWeb take over an existing search implementation?

Yes. The first step is reading the index, the relevance configuration and the query logs, then writing down what to tune, stabilise or replace. The first month is deliberately conservative on change.

How is search relevance kept honest after launch?

As a continuous activity, not a launch milestone. Zero-result and low-CTR queries are reviewed regularly and rules updated under change control with merchandising in the loop.

Where does the search index read from?

From PIM where one exists, not from the storefront. Catalogue truth stays in PIM; search reads it, with re-indexing tied to PIM publish events and stock changes.

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