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SectorFood & beverage

Foodservice ecommerce for account customers, pricing and fulfilment.

iWeb works with foodservice wholesalers, buying groups and multi-depot operators. Cut-off times, route windows, depot stock and account contracts decide what the storefront can promise the kitchen at the other end.
600+
Commerce projects
40+
Engineers · on staff
31
Years · complex commerce
1995
Founded
01 · Common problems in food & beverage

What we typically see in food & beverage.

Route-aware availability and cut-offs
Dynamic cut-offs by depot, route and day, with availability that reflects what the lorry can actually carry.
Quick-order pads and templates
Recurring order pads, standing orders and saved templates for chefs and operators ordering against a weekly rhythm.
Account contract pricing
Customer-level pricing, banded discounts and account-only product visibility, held in the ERP.
Multi-depot fulfilment
Chilled, frozen and ambient splits across depots, with substitutions handled live at the picking line.
OMS handoff
A clean payload from the storefront into the OMS the depot team trusts on the morning shift.
B2B foodservice ordering platform
Adobe Commerce and Magento B2B builds tuned to foodservice operational realities, not generic retail UX.
Allergen and ingredient compliance
Allergen declarations, ingredients and nutritional data governed in PIM and surfaced consistently on product, spec sheets and label feeds.
In-van and on-the-road ordering
Mobile-first ordering for telesales, account managers and drivers without the full back-office UI.
Promotional pricing windows
Rolling weekly specials, banded promotions and account-specific deals scheduled against route and depot calendars.
Returns, refusals and credits
Chilled refusals, short-dated returns and credit notes raised on the day, mirrored back into the ERP.
Marketplace and buying-group portals
Buying-group portals and operator marketplaces fed from the same catalogue and pricing source, not a parallel spreadsheet.
Pack sizes, case breaks and customer catalogues
Case, inner and split-pack rules per account, with customer-specific catalogues and pricing surfaced live from the ERP so chefs only see what their account is allowed to order.
03 · Questions we get asked

Common questions.

Can ecommerce handle account customers and delivery rounds?

Yes. Account ordering, contracted pricing, route or round-based delivery windows and standing orders are common in foodservice and wholesale. The storefront reflects what the ERP and routing systems already do.

How are catchweight, case and split-case pricing handled online?

Catchweight, case pack, split case and unit pricing are modelled in the product data and respected at checkout. Pricing comes from the ERP; the storefront does not re-key it.

Can ecommerce work with the food and beverage ERP we already run?

Yes. iWeb integrates with mainstream and sector-specific ERPs through the same governed integration boundary used elsewhere, including custom and proprietary systems where needed.

How is allergen, ingredient and product data kept accurate?

Allergen, ingredient, nutrition and pack data is held in a PIM with validation per channel, so the website, marketplaces and sales tools all read from the same source rather than spreadsheets.

Can ecommerce support repeat orders and standing orders?

Yes. Repeat ordering, standing orders and reorder lists are common in foodservice. They are modelled against the account and order history in the ERP, not as a separate storefront-only feature.

How do delivery rounds and slot windows work online?

Rounds, slots and delivery windows are read from the routing or fulfilment system and honoured at checkout. The storefront does not promise capacity the operation has not allocated.

Which commerce platforms are relevant for food and beverage?

iWeb work in this sector has run mainly on Adobe Commerce and Magento, where the team has direct project evidence. The same operational pattern applies on other commerce platforms where the architecture supports account ordering, rounds and ERP-led pricing.

Do you have proof in food and beverage?

iWeb has direct project experience in foodservice and wholesale. The work archive lists projects that are public; others can be walked through under NDA. iWeb does not claim a project it did not deliver.

How are PIM and ERP usually combined in food and beverage?

The ERP owns pricing, stock and accounts. The PIM owns allergen, ingredient, nutrition and pack data. The commerce platform reads from both and presents one coherent buying experience.

Does iWeb only work in food and beverage?

No. Food and beverage is one sector among several. The same operational patterns apply in other B2B and account-led sectors where ordering rhythm and product data complexity are real.

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