Trustpilot integration for ecommerce marketing

We check order status and refund date before firing an invitation. If an order is cancelled, returned, or refunded within your defined window, no invitation is sent. Trustpilot can also be configured with a delay before sending (e.g., 3 days post-fulfillment) to wait for customer maturity.

Trustpilot rates the company by default. To show product-level ratings, we build a mapping between Trustpilot reviews and your SKU taxonomy, assigning reviews to products when the review text or order metadata mentions a specific item. For storefront display, we maintain a cache of product review scores that updates daily from Trustpilot.

Trustpilot publishes reviews immediately. If your brand requires legal or compliance review before publication, we build a custom hold workflow that captures incoming reviews, routes them to a moderation queue, and flags sensitive keywords for manual approval before syndication to storefronts.

We define a rating threshold (e.g., 1-3 stars) that triggers an alert. Low-rated reviews are automatically routed to your customer service CRM queue or Slack channel with order, product, and customer context, so teams can prioritise and respond within your SLA.

Yes. If the same customer reviews on multiple channels, we normalise their email and contact record in your CRM so they count as one reviewer, not multiple duplicates. This prevents accidentally sending repeat review invitations or duplicate marketing.

Reviewer email and consent flags flow from Trustpilot into your CRM. If a reviewer unsubscribes from your email, that preference is flagged in your CRM so marketing teams do not send unsolicited campaigns. If a reviewer opts out of Trustpilot, we update their CRM record to reflect that preference.

We cache Trustpilot scores locally in your commerce platform or CDN so ratings remain visible even if Trustpilot is temporarily unavailable. A fallback rendering strategy displays cached scores until Trustpilot comes back online and the cache refreshes.

Trustpilot tracks invitation send and review conversion rates. We pull these metrics into your data warehouse daily so you can build dashboards tracking invitation delivery, review response rate, and average response time by channel, product, or customer segment.

Absolutely. Reviewer email and review sentiment (star rating and text sentiment analysis) flow into your CRM. Retention teams can segment promoters (4-5 stars) for loyalty campaigns and detractors (1-2 stars) for win-back outreach based on review behaviour.

We maintain a product SKU mapping table that evolves when your taxonomy changes. Old SKUs are mapped to new ones so historical reviews remain attributed to the correct product. During migration, you define whether to combine scores, show legacy separately, or re-attribute reviews.

Trustpilot reviews arrive with language and region tags. We preserve these in your data warehouse and can filter storefronts to show region-specific or language-specific ratings if required. Sentiment analysis can be configured per language for accuracy.

Yes. We build custom suppression rules in the invitation logic so B2B orders, wholesale customers, or internal test orders do not trigger review requests. You can also exclude customers with prior refund history or define minimum order value thresholds.

We set up integration health checks that verify invitation sends daily. If the count drops below a threshold or if data validation fails, alerts fire to your ops team. Exception logs capture malformed orders, blocked emails, or Trustpilot API failures for rapid remediation.

We treat the order as a single entity for invitation purposes unless your business rules require product-level invitations. If you sell bundled or multi-vendor orders, we can configure whether to send one invitation per order or per vendor / item.